Desert Clean Beauty Revolution
The First Local Producer of Fresh Donkey Milk Skincare in the GCC
From Ancient Egyptian Beauty Secrets to Modern Scientific Validation - A Unique Farm-to-Face Supply Chain
1.1M AED
Investment Ask
30%
Equity Offered
>45%
Projected ROI (Year 3)
<24h
Farm to Face
Executive Summary
Oasis Anesse is a luxury skincare brand that combines ancient beauty rituals with modern science, producing handcrafted organic products based on fresh donkey milk. Our unique "Farm-to-Face" supply chain - from our organic farm in Al Ain to our Dubai workshop in under 24 hours - ensures unmatched freshness and purity that imported brands cannot replicate.
Our Mission
To fill the market gap in GCC's "Clean Beauty" segment by offering products that blend local authenticity, production transparency, and scientific effectiveness.
Market Analysis & Opportunity
Market Size & Growth
The GCC beauty market is experiencing unprecedented growth, reaching $60 billion by 2025. The "Clean Beauty" segment shows the strongest momentum with >12% CAGR, driven by increasing consumer awareness and demand for natural, locally-sourced products.
Key Consumer Trends:
- • Growing preference for organic, hypoallergenic products
- • Demand for brands with authentic local stories
- • Transparency in sourcing and production processes
- • Premium pricing acceptance for quality assurance
$60 Billion
GCC Beauty Market Value (2025)
>12% CAGR
Clean Beauty Segment Growth
0%
Local Donkey Milk Producers
0.1%
Target Market Share (3 years)
Competitive Landscape
Existing Competition
Currently, only European brands offer donkey milk products in GCC:
- • High import costs (60-120 AED per soap)
- • Long supply chains reduce freshness
- • Limited local cultural connection
- • No transparency in sourcing
Our Competitive Advantage
First and only local producer in GCC:
- • Fresh milk delivery within 24 hours
- • Complete supply chain control
- • Authentic Desert Clean Beauty story
- • Scientific validation & transparency
Target Audience
Demographics
Ages 28-55, affluent urban residents in Dubai, Abu Dhabi, Riyadh, Jeddah
Psychographics
Health-conscious, luxury seekers, sustainability-minded, story-driven brands
Channels
5-star hotels, premium spas, boutique retailers, online platforms
Our Solution: Desert Clean Beauty
Unique Value Proposition
We are the only brand in the Middle East producing skincare with 100% pure, organic donkey milk that reaches our workshop within 24 hours from farm, handcrafted to deliver the natural power of the desert to your skin.
Farm-to-Face Supply Chain
Organic Farm - Al Ain
40 Cypriot donkeys, 7,200L annual capacity, veterinary supervised, organic certified
Cold Chain Transport
4°C constant temperature, sterile containers, 3-hour delivery to preserve maximum properties
Dubai Workshop
1,500 soaps/day capacity, ISO 21149 testing, COA certification for every batch
Phase 1 Product Portfolio
Luxury Cold-Process Soap
5% fresh donkey milk, extra virgin olive oil, shea butter. Inspired by Cleopatra's beauty rituals for nourishing and rejuvenating skin.
Revitalizing Powder Mask
10% dried donkey milk, white clay from Ras Al Khaimah, rose powder. Deep detox and cleansing with desert minerals.
Soy Scented Candle
Natural soy wax, milk protein powder, jasmine and Omani frankincense notes. Creates peaceful oasis ambiance.
Go-to-Market Strategy
Market Entry Phases
Phase 1 (Months 1-6): Direct-to-Consumer
Official website and premium online marketplaces (Noon, Amazon UAE, Secret Skin)
Phase 2 (Months 7-18): Retail Expansion
Partnership with select Clean Beauty boutiques (The Edit, Kure) and concept stores
Phase 3 (Year 2+): Luxury Hospitality
5-star hotel spas and retail (Jumeirah, Four Seasons) premium positioning
Brand & Content Strategy
"From Farm to Foam" Content
Visual storytelling on Instagram & TikTok showcasing supply chain transparency
Micro-Influencer Network
Partnership with 10-15 credible beauty & lifestyle influencers across GCC
Sand & Gold Visual Identity
Ancient Egyptian-inspired motifs creating premium heritage feeling
Financial Projections & Investment
Year 1 Financial Projections
2.41M AED
Revenue
25K soaps, 5K masks, 3K candles
1.47M AED
Gross Profit (61%)
After COGS: 940K AED
620K AED
EBITDA (26%)
After OPEX: 850K AED
18 Months
Break-Even Point
10% monthly growth rate
Revenue Breakdown (AED)
Cost Structure (AED)
Investment Proposal
Investment Ask
1.1M AED
For 30% Equity
Projected ROI >45% by Year 3
Use of Funds Breakdown
Cooling systems, fencing, donkey housing, milking equipment
Cold-process soap line, testing lab, packaging equipment
Initial inventory, raw materials, operational costs
Brand launch, influencer partnerships, digital campaigns
Company registration, trademarks, Montaji certification
Risk Analysis & Mitigation
Supply Chain Risk
Milk production fluctuation or animal health issues
Mitigation: Backup farm contract in Ras Al Khaimah, strict veterinary protocols
Market Acceptance
Consumer unfamiliarity with donkey milk benefits
Mitigation: Scientific education campaigns, free samples, workshops
Competitive Response
Global brands entering local market
Mitigation: First-mover advantage, unique local story, patent protection
Regulatory Changes
New cosmetic regulations or approval delays
Mitigation: Expert legal counsel, proactive compliance, "external use only" labeling
6-Month Launch Roadmap
Months 1-2: Foundation
Company registration, equipment pre-order, farm contract, packaging design.
Months 3-4: Setup & Testing
Production line installation, recipe testing, Montaji registration, pilot batch production.
Month 5: Pre-Launch
Launch online pre-order campaign, negotiate with hotels and boutiques.
Month 6: Official Launch
Public launch, first shipment to retailers, PR event.